Key takeaways
- Rebuilt website structure to support multiple legal service lines and search intent
- Translated complex legal topics into clear, accessible client-focused content
- Established an SEO-ready foundation for long-term organic growth
Project overview
This project focused on rebuilding and restructuring the website for Levi Grosswald Law, a New York–based law practice specializing in workers’ compensation, disability pensions, and vaccine injury claims. The goal was to create a clear, trustworthy digital presence that could support both client education and long-term search visibility.
I led the website content strategy and structure, ensuring each practice area had a clear purpose, hierarchy, and path for potential clients. This included refining service pages, improving internal navigation, and rewriting content to balance legal accuracy with plain-language clarity. SEO considerations—such as keyword intent, page structure, and on-page optimization—were built directly into the site rather than treated as an afterthought.
The result was a clean, professional website designed to grow with the practice: one that supports ongoing content development, improves discoverability in search, and helps prospective clients understand their options before making first contact.
Before
Levi’s practice relied on a basic Wix website that wasn’t positioned to attract or convert his ideal clients. The site provided minimal online presence but lacked the strategic focus needed to generate qualified leads. Previous Google Ads campaigns had run without consistent results, and the priority was shifting from simply getting clicks to attracting the right clients.
Key challenges:
- Basic online presence not optimized for lead generation
- Lack of SEO strategy for high-value legal niches
- No clear positioning around specialized practice areas
- Limited ability to scale with new service offerings
After
A complete website overhaul delivered a professional, conversion-focused platform built on WordPress with Elementor. The new site strategically positions Levi’s three core practice areas with targeted copywriting, SEO optimization, and lead-capture systems designed to attract qualified clients.
What was delivered:
- Full website redesign and build with modern, professional design system
- Strategic copywriting for all core pages plus initial blog content
- SEO foundation with keyword research and competitive analysis
- Lead-capture setup and analytics tracking (GA4, Google Search Console)
- 3-month post-launch monitoring period with performance optimization
